Put your data to work.
Know what it changes.

Match and maintain your customer and prospect data.
Connect it to your tools. Understand the results.

Identify website visitors with Signal. Free to start. No sales call.

Your next customer
may already be here.

Forms tell you about people who fill them out. Signal adds another way to identify visitors, starting with the visit itself.

SignalHow it works · Illustration

Start with the visit itself.

A person visits your website. Your installed Signal tag starts an identity-match attempt in real time.

A form submission isn’t required to start a match attempt.

Your traffic. Available identity matches. A useful place to start.

Start Signal Free

A small setup.
A new way to see
your traffic.

Start it yourself, work with your AI, or send the instructions to your website team.

Read the setup guide
  1. 1

    Create your account

    Use a work email you personally control, confirm who’s responsible for the account, and tell us which website to connect.

  2. 2

    Add your Signal tag

    Install the tag in your website’s head section, or hand the tag and directions to someone with site access.

  3. 3

    Confirm it’s active

    A real visit through the installed tag confirms activation. You don’t need to wait for an identity match.

Bring your AI along.

A readable guide for you. Clear setup instructions for your agent.
One Signal account, whichever way you work.

Set up with your AI

Start with the work
you need.

Signal is one way in. Audience and System are independent services for the work beyond a visit.

Audience

Build your audience.
Keep the details current.

Match and enrich your records, add useful contacts, and prepare your data for your team’s tools. An initial implementation gets it working; monthly maintenance keeps it current.

Explore Audience

System

Let the results improve
the next decision.

System includes Audience, then connects activity to pipeline, revenue, retention, and expansion. We use those results to improve audiences, signals, timing, and priorities.

Explore System

Your tools. Your team.
Connected work.

We handle the data, integrations, and continuing work. Your team keeps control of offers, campaigns, and sales conversations.

Discuss Audience or System

A few things
worth knowing.

More setup details live in the guide.

Setup & help
Is Signal really free?

Yes. You can start Signal for free, without a sales call. Unlimited Signal is also available as a paid option. Audience and System are separate services.

Can Signal identify every visitor?

No. Some visits can’t be matched. Available match information varies, and a website visit doesn’t establish buying intent or permission to contact someone.

When does matching happen?

A website visit starts the identity-match attempt in real time. That describes when the attempt starts; identification and delivery depend on an available match.

Can my AI or website team help set it up?

Yes. Start with the same Signal account flow, then use the setup guide or share the tag and directions with someone who can edit your site. Account verification and authorization stay with the appropriate person. See the AI setup guide.

Do I need Audience or System to use Signal?

No. Each service has its own starting point. Use Signal on its own, come to us for Audience, or start with System when you need attribution and ongoing learning.

What’s the difference between Audience and System?

Audience builds, enriches, and maintains your data and can report engagement and conversions. System includes Audience, connects results across the customer relationship, and uses those results to change future decisions.

Where does your data coverage apply?

Current identity and audience data covers U.S. people and companies. Clients may be based anywhere.

Who runs our campaigns and sales?

You do. Your team and partners keep control of offers, creative, campaigns, budgets, and sales execution. Predecision handles the data and the work that makes it useful in your systems.

Start with a visit.
See what comes next.

Identify website visitors with Signal. Free to start. No sales call.