Match and enrich
Match existing records to people and companies, then add relevant details for the work your team needs to do.
Build your audience. Keep it current.
Audience puts matched and enriched data to work in your systems, then keeps records and audiences current as people and companies change.
- Start with
- Your CRM, a list, an account set, or an audience you want to reach.
- Put it to work
- Matched records, useful contacts, and audiences prepared for your tools.
- Keep it useful
- Monthly maintenance as records change and new ones arrive.
Start with what you have.
We connect the records you already hold with the people and information your team needs.
If you begin with an ideal customer profile, we treat it as a starting hypothesis. If you have an existing dataset, we start there.
Find the other people involved
Add decision-makers and contacts who may influence or support a sale, so your view extends beyond the person already in your database.
Prepare data for your tools
Put records and matching audiences into a usable form for your CRM, calling, LinkedIn outreach, advertising, retargeting, and other supported channels.
People change.
Keep the relationship connected.
Monthly maintenance continues the work after implementation. We update relevant details as supported changes are detected, enrich incoming records, add useful contacts, and refresh your audiences.
- New job or role
- Update employment and company relationships while keeping prior context connected.
- Changed contact details
- Update supported email and phone information without losing the person’s contact history.
- New records in your systems
- Match and enrich new additions so your maintained audience can keep developing.
We call this ongoing connection Identity Continuity. Detection and available contact details vary; not every change can be found immediately.
See how the audience is used.
Audience can report delivery, matching, engagement, and conversion activity to show what reached your team and what happened next.
Using those results to adjust future audience selection, signal rules, routing, timing, or prioritization belongs to System. System includes the Audience foundation and adds that ongoing learning.
See how System learnsA fit for the way your team works.
You have customer or prospect data, people responsible for using it, and more information than they can consistently maintain. We keep the data and its integration useful. Your team and partners control offers, campaigns, budgets, and sales execution.
Discuss your audienceHow is Audience priced?
Audience has an initial implementation fee followed by a recurring monthly maintenance fee. The scope depends on your data, systems, and intended use. You can discuss Audience directly without starting Signal first.
Which audiences can you support?
Current identity and audience data covers U.S. people and companies. Your company may be based elsewhere. We work through the data and tools required for your use case when scoping the engagement.
Does Audience include intent data?
Intentographic data is optional. It describes possible interest inferred from observed topic activity. Topics and initial signal rules begin as hypotheses; they do not prove that someone is ready to buy.
Who decides how the data is used?
You control activation and channel decisions, using your consent, suppression, Do Not Call, and relationship information. Available data does not itself establish permission to contact someone.
Start with a visit.
See what comes next.
Identify website visitors with Signal. Free to start. No sales call.